Does retention matter? Let Rick do the math.

If your focus is strictly on "new business" you might be ignoring the incredible value to be found in retaining current business. Since most consumers are always on the lookout for a better deal, you can't take your existing customer base for granted. And you certainly shouldn't overlook how important recurring revenue is to your success. In this week's podcast, Rick gives advice and insight into some of the things you can and should be doing to work on your customer retention and explains in detail how improving retention directly impacts your bottom line.