How to use demand generation strategies to create opportunities for your agency

Mikaela Dittbrenner, Vertafore's Agency Demand Generation Marketing Manager, brings a diverse background in lead generation, campaign marketing and conversion path optimization for both B2B and B2C programs.  Her relentless drive to boost demand generation and amplify brand visibility through strategic initiatives has propelled Vertafore's Agency Marketing presence to new heights within the industry.

Listen in as Mikaela talks about:

• Her Journey through her marketing career and how she landed at Vertafore
• What suprised her the most about the insurance industry
• What demand generation marketing is and why it is so important
• The importance of having good culture
• How to use demand generation marketing strategies to gather more opportunities for your sales team
• How to deploy a solid marketing campaign in your agency
• What is on the horizon for the Vertafore Demand Generation team through 2024.