InsuRant: The word of the year is "retention"

A happy, loyal client is worth their weight in gold. We all know keeping an existing client is easier than finding a new one, but it's time to stop paying lip service to retention and start digging into the whys and hows of a great strategy to keep clients in your book of business.

In this episode, Rick outlines the top three reasons why retention is so important and provides a 3-step playbook for how to implement a winning retention strategy.