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The Vertafore Insurance Podcast will bring on the insurance industry’s biggest influencers to talk about what is trending in insurance, best practices, and more!
The Vertafore Insurance Podcast will bring on the insurance industry’s biggest influencers to talk about what is trending in insurance, best practices, and more!
Episodes

Thursday May 07, 2020
Psychology, meet insurance
Thursday May 07, 2020
Thursday May 07, 2020
If today's episode gives you flashbacks to your college Psych 1010 class... well, that's a good thing, according to our guest Dorothy L. Andrews, Principal & Chief Behavioral Data Scientist at Actuarial and Analytics Consortium. You may never have thought much about it, but behavior and psychology play a significant role in our industry - from a customer's sense of risk awareness to an underwriter's algorithms - the human mind is at work everywhere. In this episode, Dorothy sheds some light on:
- How insurance products impact real people, including through their biases (12:56)
- The three most basic psychological needs of our audience that we can work to fulfill (18:18)
- When insurance companies should be building bonds with their (future) consumers (19:30)
- The most important skill that actuaries are going to have to have for the future (25:20)
- How you can connect in a physical way through technology (30:50).

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